An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:

An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:

  A)  generate many clicks and conversions

  B)  generate many impressions and very few conversions

  C)  contain more than two words in the phrase

  D)  contain words that are duplicated in a display campaign

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