Jims restaurant is launching a new campaign and would like greater exposure on mobile devices to attract users on the go. How can this be done?
A) Create a dedicated campaign for each mobile device targeted
B) Use the same bids across all devices
C) Enable a bid adjustment to bid more aggressively on mobile devices D)...
Wednesday, 31 August 2016
Someone using the Google Russian search domain (Google.ru) changes the language to Englishon the "preferences" page. This user may see ads targeted to:
Someone using the Google Russian search domain (Google.ru) changes the language to Englishon the "preferences" page. This user may see ads targeted to ?
A) English speakers in the United States
B) Russian speakers in Germany
C) English speakers in Russia D) Russian speakers in the Czech...
Which is a factor that Google uses to target ads to users based on physical location ?
Which is a factor that Google uses to target ads to users based on physical location ?
A) Language preferences
B) Internet Protocol (IP) address
C) Operating system D) Telephone number
...
Which are required components of an ad group running on the Search Network?
Which are required components of an ad group running on the Search Network ?
A) Frequency capping, daily budget, ad scheduling
B) Placements, keywords, network targeting
C) Default bid, position preference, placements D) Text ad, keywords, default bid
...
When setting up an AdWords account, choose your currency and permanent time zone carefully because ?
When setting up an AdWords account, choose your currency and permanent time zone carefully because ?
A) time zone and currency will impact ad position
B) these cannot be changed once you have set up your account
C) ads are only served in countries using the same currency as your account D) by...
Ad groups should be used to:
Ad groups should be used to ?
A) organize your ads by a common theme, such as the types of products or services you want to advertise
B) manage your daily budget according to which keywords are a priority
C) control delivery of your ads so that they appear only to users in a specific geographic location ...
An advertiser wants to increase clickthrough rate (CTR). Which would help to eliminate irrelevant impressions?
An advertiser wants to increase clickthrough rate (CTR). Which would help to eliminate irrelevant impressions?
A) Assign unique keyword URLs to each keyword
B) Evaluated the site design for improvements
C) Add negative keywords to the ad group D) Add more relevant keywords to the ad gro...
On the Display Network, all keywords are considered broad match only. This means that you do not need to:
On the Display Network, all keywords are considered broad match only. This means that you do not need to ?
A) Include location targeting to narrow the reach of your ads
B) Include plurals, misspellings, and other variants of your keywords
C) Include negative keywords to refine your placement ...
Higher Quality Scores typically result in ?
Higher Quality Scores typically result in ?
A) higher costs and lower ad positions
B) lower costs and better ad positions
C) less overall impressions D) faster delivery of daily budget
...
Higher Quality Scores typically lead to ?
Higher Quality Scores typically lead to ?
A) higher costs and lower ad positions
B) lower costs and better ad positions
C) less overall impressions D) faster delivery of daily budget
...
On the Display Network, all keywords are considered broad match only. This means that you do not need to ?
On the Display Network, all keywords are considered broad match only. This means that you do not need to ?
A) Include location targeting to narrow the reach of your ads
B) Include plurals, misspellings, and other variants of your keywords
C) Include negative keywords to refine your placement ...
Quality Score and Ad Rank are calculated ?
Quality Score and Ad Rank are calculated ?
A) Every time your ad is eligible to serve on a Display Network page
B) Every time someone does a search that triggers your ad
C) A few times a day, based on your ad scheduling settings D) Every time you change your CPCs within your account
...
With the Smart Pricing feature in Display, if our data shows that a click from a Google Display Network page is less likely to turn into an actionable business result - such as an online sale, registration, phone call, or newsletter sign-up - we may:
With the Smart Pricing feature in Display, if our data shows that a click from a Google Display Network page is less likely to turn into an actionable business result - such as an online sale, registration, phone call, or newsletter sign-up - we may ?
A) Automatically adjust your daily budget to serve less ads on Google Display...
What is the impact of poor landing page quality on an ad group?
What is the impact of poor landing page quality on an ad group ?
A) The keywords in the ad group will be paused
B) The ads in the ad group will be disapproved due to low Quality Score
C) The keywords in the ad group will have a lower Quality Score. D) The entire campaign will be paused
...
You are managing a campaign where budget is unlimited as long as ROI is positive, but something still limits how much you are able to effectively invest. What is it? Choose the most closely related answer
You are managing a campaign where budget is unlimited as long as ROI is positive, but something still limits how much you are able to effectively invest. What is it? Choose the most closely related answer ?
A) Whether your payment method is credit or debit
B) The number of tracking codes installed on your website
...
A primary benefit of location targeting is that advertisers can ?
A primary benefit of location targeting is that advertisers can ?
A) choose to target a specific Google domain
B) target any combination of countries, territories, and regions
C) target specific users who have already visited their site D) choose to only target websites based in a specific region or...
Advertisers on Google search accrue cost in AdWords when ?
Advertisers on Google search accrue cost in AdWords when ?
A) users click on their ads
B) their ads appear on the Google search page
C) the user completes a purchase D) they register a conversion using Conversion Tracking
...
What should an advertiser use to organize ad groups ?
What should an advertiser use to organize ad groups ?
A) Common themes
B) Number of words per keyword
C) Maximum cost-per-click (CPC) D) Location targeting
...
An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?
An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided ?
A) The profit derived from a paid click
B) The bids of the next closest competitor
C) The cost of the bid D) The...
Which formula represents how Ad Rank is determined on Google search ?
Which formula represents how Ad Rank is determined on Google search ?
A) Popularity of the website being advertised
B) Historic average position of each ad
C) Maximum cost-per-click (CPC) multiplied by Quality Score D) How much an advertiser is willing to spend each day
...
When sitelinks are set at both the campaign and ad group level, which will be displayed?
When sitelinks are set at both the campaign and ad group level, which will be displayed ?
A) Sitelinks at the ad group level
B) Sitelinks with the highest ad rank
C) Sitelinks related to the query searched D) Sitelinks from both the campaign and ad group
...
You can use Display Planner to ?
You can use Display Planner to ?
A) see which images and text ads within your campaign are performing best on the specific websites you are targeting
B) run a report to determine which keywords are most likely to convert based on the past 30-days of your campaign
C) see potential webpages where your ad...
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