Jims restaurant is launching a new campaign and would like greater exposure on mobile devices to attract users on the go. How can this be done?
A) Create a dedicated campaign for each mobile device targeted
B) Use the same bids across all devices
C) Enable a bid adjustment to bid more aggressively on mobile devices D)...
Wednesday, 31 August 2016
Someone using the Google Russian search domain (Google.ru) changes the language to Englishon the "preferences" page. This user may see ads targeted to:
Someone using the Google Russian search domain (Google.ru) changes the language to Englishon the "preferences" page. This user may see ads targeted to ?
A) English speakers in the United States
B) Russian speakers in Germany
C) English speakers in Russia D) Russian speakers in the Czech...
Which is a factor that Google uses to target ads to users based on physical location ?
Which is a factor that Google uses to target ads to users based on physical location ?
A) Language preferences
B) Internet Protocol (IP) address
C) Operating system D) Telephone number
...
Which are required components of an ad group running on the Search Network?
Which are required components of an ad group running on the Search Network ?
A) Frequency capping, daily budget, ad scheduling
B) Placements, keywords, network targeting
C) Default bid, position preference, placements D) Text ad, keywords, default bid
...
When setting up an AdWords account, choose your currency and permanent time zone carefully because ?
When setting up an AdWords account, choose your currency and permanent time zone carefully because ?
A) time zone and currency will impact ad position
B) these cannot be changed once you have set up your account
C) ads are only served in countries using the same currency as your account D) by...
Ad groups should be used to:
Ad groups should be used to ?
A) organize your ads by a common theme, such as the types of products or services you want to advertise
B) manage your daily budget according to which keywords are a priority
C) control delivery of your ads so that they appear only to users in a specific geographic location ...
An advertiser wants to increase clickthrough rate (CTR). Which would help to eliminate irrelevant impressions?
An advertiser wants to increase clickthrough rate (CTR). Which would help to eliminate irrelevant impressions?
A) Assign unique keyword URLs to each keyword
B) Evaluated the site design for improvements
C) Add negative keywords to the ad group D) Add more relevant keywords to the ad gro...
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